You can’t deny Facebook is where the people are.
In fact, Facebook contains the largest concentration of people interacting on the web than anywhere else. It stands to reason you can potentially reach more people with a Facebook ad than perhaps a television ad, and it’s cheaper too!
What follows are some benefits of advertising your brand on Facebook:
You have targeted advertising.
Facebook allows for you to choose your target audience rather than sending your message to people who have no interest in your brand. Because Facebook collects information about the people using the platform it has a better ability to target advertisers to the people who can benefit from them the most. Your Facebook ad can even target by age or geographic location.
You can add new fans and Likes.
A Facebook ad campaign drives targeted traffic to your brand page for Likes and interaction.
You can change your ad around as needed.
Facebook ads allow you to change headlines, wording and images, as well as track your campaigns to see what’s working.
You can reach friends of fans.
Your ad will also show up in the sidebars of the friends of people who liked your page. So if you have 200 fans and they each have 100 friends, you can reach 20,000 people.
As with any campaign, before you start using Facebook advertising, first take the time to determine who you’ll be targeting and what you want your end result to be. Is it to drive traffic to your website? Drive sales? More Likes? These are some of the things to think about before creating your Facebook ad.
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