Facebook & Advertising: Let's Yap.

You can’t deny Facebook is where the people are.

In fact, Facebook contains the largest concentration of people interacting on the web than anywhere else. It stands to reason you can potentially reach more people with a Facebook ad than perhaps a television ad, and it’s cheaper too!

What follows are some benefits of advertising your brand on Facebook:

You have targeted advertising.

Facebook allows for you to choose your target audience rather than sending your message to people who have no interest in your brand. Because Facebook collects information about the people using the platform it has a better ability to target advertisers to the people who can benefit from them the most. Your Facebook ad can even target by age or geographic location.

You can add new fans and Likes.

A Facebook ad campaign drives targeted traffic to your brand page for Likes and interaction.

You can change your ad around as needed.

Facebook ads allow you to change headlines, wording and images, as well as track your campaigns to see what’s working.

You can reach friends of fans.

Your ad will also show up in the sidebars of the friends of people who liked your page. So if you have 200 fans and they each have 100 friends, you can reach 20,000 people.

As with any campaign, before you start using Facebook advertising, first take the time to determine who you’ll be targeting and what you want your end result to be. Is it to drive traffic to your website? Drive sales? More Likes? These are some of the things to think about before creating your Facebook ad.

- See more at: http://www.myyappydog.com/2014/12/#sthash.PeIQMsm3.dpuf

A good CRM is a business necessity!

Here is a great blog article by CJ McClanahan that pretty much sums it up!

“Do you remember good old days when we stored all of our contact information in a “little black book” or rolodex? Yeah, me either. (Am I showing my age here?)

It was the place to keep track of all of your clients and how to get ahold of them. My friends, if you are still using these outdated, may-as-well-be-in-a-museum pieces of archaic ways of doing business, then you need to join the 21st century.

These days, we’ve progressed to all things digital, and the good ‘ol rolodex is no different. For those of you who may not be familiar with these amazing inventions, allow me to introduce you to a CRM, which stands for Customer Relationship Management. It’s the future (er…replacement for) your outdated little black book and rolodex.

What is a CRM?

Before I dive into why you absolutely need a CRM, let’s first take a step back and look at what they are. Quite simply, a CRM allows you to manage business relationships and all the data and information associated with them. It’s where you store customer prospect contact information, accounts, leads, and sales opportunities all in one location. A CRM is built around relationships, which is why it’s super valuable to a business.

Why you need one

Now that you know what a CRM is, let me tell you why you need one (other than because I said so). You need the information for all of your important contacts in 1 central location. This includes but is not limited to address, phone numbers, email addresses, spouse name, etc. No matter what you tell yourself, you can’t keep track of all of this easily in MS Outlook, and there’s no possible way you can remember it all on your own.

Keeping track of leads

You revenue is built on a very simple equation which is leads x conversion rate = number of customers x average dollar sale = revenue. Without a CRM, you will never do an accurate job of keeping track of your leads. As a result, opportunities will fall through the cracks. How many times have you seen someone out at lunch and remember “I was supposed to follow up with him for a sales opportunity?” (Oops.) Relying on your memory to keep track of your pipeline is insanity.

If you don’t track this info, you will never know who said yes and who said no. There are 2 reasons this is bad. Not only will you will let opportunities get cold (Remember: time kills all deals), you’ll never be able to measure your conversion rate, which means that you’ll never know how many leads you need to push through your pipeline in order to hit your revenue targets.

Increased revenue

11 years of doing business and hundreds of clients later, I can guarantee you that as soon as you begin accurately tracking your information, your revenue will go up. It happens every single time because what you focus on improves.

As your industry (and mine and everyone else’s) becomes more and more commoditized, the company that gets the most out of its data wins. In other words, there’s no use in going out and meeting a bunch of people/prospects if you don’t take the time to work the opportunities.

Measuring sales efforts

If you have a sales team (or are going to hire one in the future), then the only way to hold them accountable is to measure their efforts using a CRM. If you don’t, then you will rely on your “gut” telling you if them seem “busy” enough. Trust me, your gut doesn’t know squat. Trust the data.

If I were to boil this post down to one big idea, it’s this: If you don’t use a CRM, I guarantee you 1 of the following 2 statements are true for your business. Either you are leaving tons of revenue on the table or this is a hobby that will eventually fail. Period. If you’re not utilizing this technology, you’re working too hard. You already work too hard already as a small business owner, right? Do yourself a favor and invest in a CRM. You’ll absolutely make more money, and it will transform your entire sales process. If you don’t consider this, you might think about another profession because this IS a business necessity.

Ready to implement a CRM but not sure where to start? Give me a shout, and I’ll share with you some of my recommendations.”

Of course, we recommend www.myyapster.com for your CRM needs!

Using Twitter to Drive Traffic

If you’re on Twitter for more than just fun, you probably use other social media streams.

You can use Twitter to drive traffic to those other streams (such as a website, blog, Facebook page, etc). Blogs and Twitter make a great tag team as you can drive traffic to your blog using Twitter and also send new followers to your Twitter account. That’s the beauty of using content to market your brand. You can use one platform or a combo of all! (MyYappyDog can help with that combo!!)

It’s not a good idea to do nothing but drop links to your blog posts or sales pages on Twitter. To market properly, you also need to create engaging conversation, ask questions, and field customer service inquiries. If you do the rest of it right, people have no problem following your links, which will help you to reach your end goal.

Here are some tips for driving traffic to your blog:

Create a discussion topic around your blog post. Instead of simply tweeting a link and leaving it at that, start a discussion around your blog topic. Ask questions and respond to responses. Not only are you engaging with your community, but people in their streams may become intrigued enough to want to see what you’re talking about.

Analyze your most productive Twitter times. Take some time to analyze your Twitter traffic (or use an app such as Timely that does it for you) to find out when your community is most engaged.

Create the type of content people want to share. If you tweet only to talk about your brand or to sell something, you’re going to drive people away rather than to your blog. Create content that teaches, inspires, or engages. Take a look around on Twitter to see what kind of tweets people are sharing or retweeting. These are probably some good examples of engaging tweets.

Thank everyone who shares your content. People appreciate appreciation! Taking time to say “thank you” encourages your loyal followers to continue recommending your content to others. Plus when you thank them by name, it now puts you in front of their followers!

Use a logo as your profile image. A recognizable logo and regular presence can inspire trust, which can in turn encourage others to visit your blog and also share your content.

Be friendly. Your online attitude is everything. If you have a reputation for being friendly and helpful, you’ll grow a wonderful community of supporters.

Be consistent. Have a regular presence on Twitter. There are many people who won’t subscribe to you blog’s RSS feed but instead will wait to see you tweet the links. If you’re not sharing, they’re not visiting!

I hope you found this helpful! Keep Yappin’!

Riann